Set to "sport mode"

Retail Crocs store displaying multiple colors of Crocs.

    I can tell you that I am a creature of comfort. I prefer pullover hoodies over any other type of top, my sweats are my favorite article of clothing, and I will happily stay on my couch wrapped in blankets all day. Comfort is where it's at, and I truly do not care that I look like a swamp witch on a daily basis. Totally cool with that. All that being said, though, I have a deep obsession with shoes. I love shoes. I have run out of room in my closet for all my shoes. I will likely be buried with my shoes. I love them. With this in mind…there was one shoe that I avoided like the plague for a long time. One type of shoe so divisive that folks land on complete opposite ends of the spectrum; they either hate or love them…and I know you probably already know what I am talking about… Crocs. The plastic-y, colorful clogs that scream "comfort" and also "Ewww." What is it about these shoes that generate such strong opinions, and why, oh why…did I wait so long to get some?  

    In 2002, three friends, Lyndon Hanson, Scott Seamans, and George Boedecker Jr., founded the Crocs brand after designing a utilitarian shoe for boating. Despite their less attractive designs, their functionality and comfortable soles won over many in their debut. From there, the Crocs brand developed with dips in popularity over the years, eventually evolving into a full fashion staple that won over the masses. With utility and comfort at its core, the polarizing clog stands out with its lightweight shape, durability, and water-proof properties. Even though they are often described as "ugly," the Croc clog serves its purpose and serves it well. 

    While this brand saw its fair share of losses over the years, demand picked up during and after the COVID-19 pandemic. Through national lockdowns and chaotic service industry shifts, these shoes became fan faves for many folks working long, hard hours. From cooks to nurses, many started to explore the Croc brand offerings, seeking comfort and versatility. I should also add that this was when people began reconsidering what it meant to be comfortable and decided to own their style and individuality. What some might consider hideous or unbecoming, others might love and appreciate. Cue the Croc resurgence. People realized we didn't need to follow specific trends or whatever styles were deemed acceptable. Be you, baby! Love yourself and all your uniqueness, even if that means buying multiple pairs of Crocs (that others might hate). 

    Now, because of this resurgence and the popularity of social media platforms, Crocs found an unmatched virality. With influencers and celebrity collaborations, the brand soared. People were talking about their collections, who was wearing what styles, and enthusiasm grew with the inclusion of personalization charms called Jibbitz. The power of influencer culture was making these shoes trendy. 

Along with celebs and social media personalities, other brands jumped on the bandwagon, embracing Crocs. With new collections of specialty clogs releasing, folks could collect and showcase their love of Pixar characters, cereal brands and mascots such as Count Chocula, and anime icons like Naruto. This established a new level of enthusiasm and personalization with nods to nostalgia and pop culture fandoms. 

    For me, I had avoided Crocs for a long time. I didn't exactly think they were awful, but I do have a hard time buying into trending items, so I didn't immediately jump on these despite my obsession with shoes. What brought me on board was a trip to Disney World, where I knew I needed shoes that would be great for lots of walking and fare well in a possible watery situation (to deal with rain and water attractions). This led me to an athletic-looking shoe style from Crocs that was made of the same rubbery material but shaped like a running shoe. I bought them, and to this day, I am in awe of how amazing these shoes are. They were lightweight, comfortable, water-resistant, and breathable—everything I could have wanted. I had a new faith in the brand and found myself walking into the local Crocs store for my first pair of clogs.

    Nowadays, my Crocs are a go-to style for quick errands and moving about the house. I have multiple pairs with specialty anime Jibbitz (and a Whataburger charm cause… I'm Texan). My son also has a couple of pairs for lounging, errands, and water activities; the only one in the house who doesn't own a pair is my husband. When asked about it he simply states that he knows if he gets a pair he'll likely never take them off. 

    While it doesn't seem Crocs are going anywhere, the same divisive opinions exist. All I can say to that is some folks are really missing out. As a brand, Crocs has continued to add collections, specialty collaborations, and styles to its arsenal. With slides, Mary Jane, and platform designs now expanding their offerings… Crocs have evolved into a powerhouse shoe company. Whether you love or hate them, you can't deny they are everywhere.